Shopping

It is pure joy to shop in Switzerland. A variety of colorful markets and luxury boutiques add to the shoppers' excitement white visiting the country of the Alps. Some of the world's well-known Swiss designer brands have acted as ambassadors to many far away places establishing the quality of well-designed and well-crafted Swiss merchandise. Some of the best-known shopping centers of Switzerland are as follows:

Bern

Shopping in Bern can be an ultimate romantic experience with luxury boutiques in the age-old building of the city's historical center. These luxurious boutiques are contrasted by the simple butcher shops and bakeries. Walking under the covered eaves while shopping at Bern can be a real enjoyable experience whether in rain or sunshine.

Zurich

Zurich's Bahnhofstrasse is reputed to be one of the premiere shopping centers in the world. All kinds of goods including fashion accessories, chocolates, watches and antique items are available here. One of the major stores in Bahnhofstrasse is Bucherer, which is an ideal place to shop for top branded watches and jewelry. The store is also a partner of the Switzerland Tourism Department. The Heimatwerk (in the Main Train Station or Rudolf-Brun Bridge) store offers a perfect collection of souvenirs to bring along from Switzerland.

Luzern

To strike a perfect combination between modernity and tradition it is ideal to shop in this lovely town situated along the banks of Luzern Lake. The head quarters of Bucherer, the famous store for jewellery and watches can be found in this place.

Geneva and Lugano are also among the hot shopping spots of Switzerland. While Geneva is famous for its boutiques Lugano serves as the meeting spot for people coming from Milan. Shop in the Italian style by walking through the Piazzas and Via Nassa in the place where all the major brands of the world come together.